Our Praxis

Our approach to architectural visualization is grounded in a refined and efficient process.

We start by meticulously analyzing client-provided files, ensuring optimal geometry and scene optimization.

Our team then skillfully cleans and optimizes these files for rendering, balancing technical precision with creative vision.

Through thoughtful camera and lighting setup, we capture the essence of each project, enhancing it with carefully selected assets and materials.

Our process is collaborative and flexible, adapting to the unique needs and feedback of our clients, culminating in high-quality, customized visualizations that embody both technical functionality and aesthetic excellence.

Our 6-Phases System


Phase 1

File Collection/Verification.

The client is asked to send the processing files/documents for the project, the geometry gets checked, and it is decided which files are ready to use and which ones need correction and further optimisation

Accepted file types: 2D DWG/3D BIM Model

Phase 2

Geometry Cleanup/Scene Optimisation.

After collecting the necessary files, we begin processing and correcting them where necessary. Most of the times we need to clean the geometry, optimise naming structures and making sure geometries are grouped and ready to render.

We work with all kinds of software, tailored to meet specific needs and goals for each individual problem we aim to solve.

Phase 3

Cameras/Lighting.

Setting up cameras and defining experimental lens and position settings. Then, we illuminate the space and define the render's sunlight. At this stage, we have the first draft render of the space and lighting to be used.

We pay attention to the feeling and mood you want to create in the vidualiaztion and suggest the best methodologies and even offer our custom HDRi service for specific lighting and viewing scenarios

Phase 4

Assets/Materials.

We communicate with you about the materiality of your project based on your mood board and visuals, we place the furniture in the space and apply the appropriate PBR materials. We always use high quality models and try to offer high quality standards.

At this stage, we have the first complete render, which the client can receive and check, making any changes to their liking. No limits in revisions, please don’t make us commit suicide <3.

Phase 5

Final Changes/Final Quality Rendering

At this stage, we apply any changes that may have arisen, and then setup the best render settings for each camera and optimise everything to make sure we can offer you the best quality at the lowest time possible.

We Offer 4K Resolution Renders but we can work on many different scenarios for custom on-site printing or social media optimised material or prints.

Phase 6

File Sharing/Presentation

In the final stage, the final files are sent in the format desired by the client and we always are happy to make a small presentation for you and even have a video call to talk about the details of the project.

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At this point we are happy to finish a project and get the feedback about your experience so we can offer even better services to you in the future.